In recent months, Facebook and its young CEO have received a bevy of criticism from users and press following the company’s decision to automatically opt all users into its Open Graph initiative. In spite of all the ruckus however, Facebook continues to thrive.Web denizens may be financing the next Facebook alternative, but right now the majority of the Facebook population has yet to abandon ship.
We stay because it’s hard to leave. It’s hard to leave because Facebook has become a digital repository of everything that matters to us. Our friends and family use Facebook, preferred brands give us freebies through Facebook, our favorite games make us come back for more, and whenever we’re passionate about something, Facebook helps our message reach the world.
We stay because at the end of the day, Facebook gets right a few core components that separate the service from its competitors. These components are engaging features, the agility to make quick changes and handle enormous traffic, and the resoluteness to stay true to the original vision for the site with each new feature release.
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